Social Media in the Medical Device Industry

I’ve noticed recently article after article with lists of trends.  There are trends for practically everything now, much, I believe, instigated by Twitter and Facebook, and the multitude of web 2.0 analytics sites (e.g. Trendrr.com) that have sprouted.   These tools are the nascent building blocks, which will inspire companies in a broad set of industries to dip their toes into the foray in a big way.

Just as with many other technologies before, social media is going through its various stages of adoption and change.  It is right around now, that companies are beginning to “pilot” and “test” these tools.  Many times it is by one or two techno-evangelists within the sales and marketing organizations that will push this forward in a very controlled, “skunkworks” way.  I think the time is NOW for medical device businesses to sincerely consider making calculated investments in this space and here’s why: